Meta buys AI wearables startup Limitless
Meta has confirmed the acquisition of Limitless, a US-based startup developing AI-powered wearable technology designed to record and summarize conversations and meetings. The deal, announced on Friday, underscores Meta’s growing ambition to build next-generation AI devices, but the company did not disclose financial terms of the purchase.
Limitless, founded in Denver five years ago, had developed a discreet pendant capable of capturing audio and converting it into searchable summaries with the help of artificial intelligence. The product attracted attention in corporate and productivity circles, positioning the startup as part of a broader wave of AI-driven personal assistance tools.
A Meta spokesperson said the company was “excited that Limitless will be joining Meta to help accelerate our work to build AI-enabled wearables,” highlighting the acquisition as part of a long-term strategy. Chief Executive Mark Zuckerberg has repeatedly said that advancing AI is a central priority for Meta, describing the company’s ultimate goal as achieving “superintelligence.”
Meta has already begun integrating AI more deeply into its products, from recommendation engines across Facebook and Instagram to enhanced functionalities in smart glasses developed with EssilorLuxottica. The acquisition of Limitless appears to complement these initiatives by merging hardware design, AI capabilities, and real-time user assistance.
Limitless co-founder and CEO Dan Siroker said the decision to join Meta reflects a shared vision. He noted that the company’s mission of making personal superintelligence accessible aligns closely with Meta’s emerging roadmap for AI-enabled consumer technology. In a message posted on Limitless’ website, he emphasized that AI-powered wearables are no longer a fringe concept but a trend that now feels inevitable.
Limitless had raised $33 million from major investors, including Andreessen Horowitz and OpenAI co-founders Sam Altman and Greg Brockman. According to PitchBook, the startup was valued at $368 million in 2023, demonstrating investor confidence in its product and prospects.
Meta’s acquisition comes at a time when the company is aggressively recruiting talent in artificial intelligence, offering substantial compensation to executives from competitors such as Apple, Google and OpenAI. Earlier this year, Meta invested heavily in Scale AI and hired its co-founder Alexandr Wang, who was appointed to lead a new division called Superintelligence Labs.
The Limitless deal is Meta’s first major acquisition since purchasing VR company Within Unlimited in 2023. That acquisition was initially challenged by US regulators over antitrust concerns but ultimately survived in court, marking a rare setback for efforts to impose tighter restraints on Big Tech acquisitions.
With Limitless now part of Meta, industry observers see the move as another step toward personal AI interfaces that integrate seamlessly into daily life, potentially reshaping how users interact with information, productivity tools, and each other.
