Amazon Launches AI-Powered Product Description Tool to Help Sellers
In a move to streamline the product listing process for sellers and improve the accuracy of product descriptions, Amazon has announced the launch of its AI-powered product description tool.
The new tool uses a large language model to generate product descriptions, including titles, item specifics, and bullet points, based on a few input words from sellers. Sellers can then edit the generated descriptions or submit them directly to Amazon’s catalog.
In a statement, Robert Tekiela, Vice President of Amazon Selection and Catalog Systems, said that the company’s generative AI models can “significantly enhance product knowledge by learning from diverse sources of information, latent knowledge, and logical reasoning.”
The launch of the AI-powered product description tool follows Amazon’s recent announcement that it is using AI to summarize product reviews written by verified buyers. This feature, which is currently being tested with select U.S. mobile customers, will be rolled out to a wider customer base in the coming months.
Amazon’s use of AI in product descriptions is not unique. This month, eBay launched its “magical listing” tool, which also uses AI to help sellers extract product details from images and generate product descriptions.
The growing adoption of AI in product descriptions is a positive development for both sellers and buyers. Sellers can benefit from the time-saving and efficiency-boosting capabilities of AI, while buyers can enjoy more comprehensive and accurate product information.
Implications for Businesses
The use of AI in product descriptions is a growing trend among e-commerce businesses. AI can help businesses to:
- Save time and improve efficiency
- Create more comprehensive and informative product descriptions
- Improve the accuracy of product descriptions
- Enhance customer satisfaction
Businesses that are not yet using AI in product descriptions should consider doing so to stay ahead of the competition and improve the customer experience.
