California officially bans loud TV commercials under new state law

California has officially banned noisy TV commercials, passing a new law that requires advertisers and streaming platforms to ensure their ads are no louder than the programs they interrupt. The move comes after years of frustration from viewers who have complained about sudden spikes in volume during ad breaks.

Signed into law by Governor Gavin Newsom on Monday, the legislation represents a modern update to long-standing broadcast regulations. While previous rules applied only to traditional cable and television networks, the new law expands oversight to include digital streaming services such as Netflix, Hulu, and YouTube TV.

“We heard Californians loud and clear,” Governor Newsom said. “It’s obvious that they don’t want commercials blaring louder than the shows or films they were already enjoying.” The law aims to make the home viewing experience more comfortable and consistent, especially as more households switch to streaming platforms over cable television.

For decades, viewers in the United States have voiced complaints about excessively loud advertisements that disrupt programs. A calm nature documentary could be suddenly replaced by an ear-piercing commercial for fast food, pharmaceuticals, or insurance—forcing people to scramble for the remote to lower the volume.

California’s new rule mandates that all television and streaming advertisements match the average audio levels of the surrounding content. The state’s Department of Consumer Affairs and the California Public Utilities Commission will oversee enforcement, with penalties for platforms and advertisers that fail to comply.

Experts suggest that California’s decision could set a precedent for other states and even influence federal policy. As streaming continues to dominate entertainment, lawmakers are under growing pressure to modernize media regulations to protect consumers from intrusive advertising practices.

The law is expected to take effect in early 2026, giving broadcasters and streaming services time to adjust their systems and ensure compliance. For millions of Californians, it could mean a more peaceful and balanced entertainment experience — free from sudden, jarring commercial interruptions