Meta to offer ad-free Instagram and Facebook subscriptions

Meta is considering offering ad-free subscriptions to Instagram and Facebook users, according to two sources. One source suggested that the most practical option is a 10 euro ($10.49) per month plan, while the other mentioned that implementation is expected in the upcoming months.

This move is seen as an effort by Meta to comply with European Union regulations that could restrict its ability to personalize ads for users without their consent. Meta’s primary source of revenue is advertising, so this could have a significant impact on its business.

Offering users a choice between a free, ad-supported plan and a paid subscription could be a way for Meta to meet regulatory requirements without adversely impacting its advertising business. Other tech giants, such as Netflix, YouTube, and Spotify, already offer similar subscription models.

The cost of a subscription could be higher on mobile devices, as Meta would need to account for commissions imposed by Apple’s and Google’s app stores.

Meta has not yet confirmed the plans, but it is a significant development that could change the way people use these popular social media platforms.