Google is preparing to introduce a new AI-powered feature that will give users more direct control over what appears in their Discover feed.
The upcoming feature will allow people to customize their recommendations by simply describing what they want to see. Instead of relying only on traditional settings, users will be able to communicate their preferences through a chatbot-style interface.
Google says the feature will begin rolling out in the Google app in the coming days. Once available, Discover will use users’ instructions to adjust recommendations and remember those preferences for future visits.
The change could make Google Discover more personalized by allowing users to explain their interests in natural language. People will be able to tell Google which topics they want to see more frequently and which subjects they would prefer to see less often.
How Google Discover AI Customization Will Work
Users will be able to access the new option through the three-dot menu associated with content appearing in their Discover feed.
After selecting the relevant option, Google will open a chatbot-style interface where users can describe their preferences. The system will then interpret the request and make adjustments to the recommendations shown in Discover.
For example, someone interested in technology could ask Google to show more stories about artificial intelligence, smartphones or software development. They could also request fewer recommendations about a related subject that they are no longer interested in.
The system is designed to understand instructions rather than requiring users to navigate through complicated menus. This could make feed personalization easier for people who want more control over the content they see.
Users will also be able to provide additional instructions if the first adjustment does not produce the desired results. This gives people an opportunity to refine their preferences through an ongoing conversation with the AI.
Google’s approach reflects the wider integration of generative AI into its search and recommendation products. Instead of treating personalization as a fixed set of settings, the company is increasingly using AI to understand more detailed user preferences.
The feature could be particularly useful for people whose interests change frequently. Rather than manually adjusting multiple settings, users may be able to describe their current interests and allow AI to update their recommendations.
For publishers and content creators, the change could also affect how audiences discover online stories. A more personalized Discover feed could increase visibility for content that closely matches a user’s stated interests.
However, personalized recommendations also depend on how accurately the AI interprets instructions. If the system misunderstands a request or interprets a broad topic too narrowly, users may need to provide additional guidance.
Google’s decision to remember users’ preferences for future visits could make the feature more useful over time. Instead of requiring users to repeat the same instructions, Discover will be able to take previously provided preferences into account.
The feature is expected to roll out through the Google app, making it available within the existing Discover experience rather than requiring users to install a separate application.
The introduction represents another step toward conversational personalization, where users can communicate with AI in ordinary language to influence the information presented to them.
As the rollout begins, users will be able to see how effectively Google’s AI understands individual requests and whether the new controls provide more meaningful influence over their Discover feeds.
